aespaㅣThe Digital-Powered K-Pop Phenomenon

Meet aespa, SM Entertainment’s groundbreaking 4th generation girl group redefining K-pop with a perfect blend of powerful vocals, striking visuals, and futuristic concepts. Since their debut, aespa has captured the world’s attention with chart-topping hits and innovative performances that merge real and virtual worlds.

Their unique “ae” universe concept sets them apart, creating a dynamic digital experience for fans worldwide. Known for bold fashion, creative storytelling, and high-energy choreography, aespa continues to break boundaries and set trends in the global K-pop scene.

Why We Love aespa

Innovative 4th generation K-pop artists

Trendsetters in fashion, music, and digital concepts

Fans globally love their immersive metaverse-inspired storytelling

Award-winning performances and international recognition

Explore our exclusive [aespa Collection] to shop official merchandise, albums, and K-pop goodies directly from Korea. Whether you’re a new fan or a long-time supporter, our collection brings the world of aespa closer to you in New Zealand.

Hive K-Beauty & K-Pop NZ is your trusted destination for authentic K-pop merchandise and collectibles.