Timeless Korean Beauty with Modern Care

At Hive K-beauty & K-pop NZ, we bring authentic Korean skincare directly to New Zealand, and Beauty of Joseon is one of the most beloved brands for those seeking natural, gentle, and effective skincare. Inspired by traditional Korean beauty secrets from the Joseon Dynasty, this brand blends heritage ingredients with modern science to deliver radiant and healthy skin.

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Why Kiwis Love Beauty of Joseon

Gentle, hanbang-inspired (traditional herbal) formulas suitable for sensitive skin

Multi-tasking products that hydrate, brighten, and protect

Lightweight textures perfect for New Zealand’s climate

Authenticity guaranteed – all products sourced directly from Korea

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Beauty of Joseon Hero Products for New Zealand Fans

Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ (50ml)

A cult-favourite sunscreen that feels more like a lightweight moisturizer than sunblock.

Infused with rice extract and probiotics for hydration and skin barrier support

Broad-spectrum SPF50+ PA++++ for daily protection against UV rays

Non-greasy, no white cast – ideal for daily wear in NZ

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Beauty of Joseon Dynasty Cream (50ml)

A luxurious, nourishing cream inspired by Joseon Dynasty beauty rituals.

Rich in rice bran water, ginseng, and squalane for deep hydration

Improves elasticity while giving a natural, dewy glow

Perfect as a night cream or to combat dryness during NZ winters

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Beauty of Joseon Glow Serum: Propolis + Niacinamide (30ml)

The go-to serum for those seeking brighter, clearer skin.

Propolis extract calms and nourishes sensitive skin

Niacinamide brightens dullness and balances oil production

Lightweight texture absorbs quickly, leaving a healthy glow

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Beauty of Joseon Relief Sun Aqua-fresh: Rice + B5 SPF50+ PA++++ (50ml)

A refreshing sunscreen designed for hydration and daily comfort.

Enriched with rice extract and Vitamin B5 for soothing care

Provides high UV protection with a breathable, water-like finish

Great for oily/combination skin types in New Zealand’s warmer months

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Shop Beauty of Joseon in New Zealand

From the iconic Dynasty Cream and Glow Serum to cult-favourite Relief Sun sunscreens, Beauty of Joseon brings the perfect blend of tradition and innovation to your skincare routine. Whether you’re focused on hydration, brightening, anti-aging, or daily sun protection, this brand has a solution tailored to Kiwi skin needs.

Discover the timeless elegance of Korean skincare with Beauty of Joseon, brought to New Zealand by Hive K-beauty & K-pop NZ. Elevate your everyday skincare with authentic products crafted to bring out your natural glow.