About us

 About Us

Welcome to our K-beauty select shop, proudly based in Auckland, New Zealand.

At the heart of our business is a passion for Korean skincare, renowned worldwide for its commitment to innovation, high-quality ingredients, and delivering exceptional results. Our range of premium products embodies the essence of K-beauty—achieving radiant glass skin and promoting youthful, healthy skin.

Why Choose Us?

We are dedicated to ensuring that every product we offer meets the highest standards of quality and safety. Before importing, we personally test and review each item to ensure effectiveness and authenticity. Our products are dermatologically tested, hypoallergenic, and designed to provide solutions for a wide range of skin concerns with consistent use.

All items in our collection are carefully curated and sourced directly from South Korea. Each product is popular, trusted, and verified by skincare enthusiasts globally.

Our Commitment

To make Korean skincare accessible, we strive to offer competitive prices by minimizing unnecessary costs and ensuring transparent pricing. Our mission is to provide authentic K-beauty products at reasonable prices, empowering our customers to achieve their skincare goals without compromise.

Our Values

Integrity and excellence are at the core of what we do. Guided by faith and a commitment to serving our community, we believe in conducting our business with care and dedication.

"A business follows the Lord."
— Reina Lee

Thank you for choosing us as your trusted K-beauty destination. Let us help you embark on your journey to radiant, healthy skin.