About us


Welcome to our K-beauty & K-POP select shop, proudly based in

Auckland, New Zealand.

Since 2023, our passion has been to bring the very best of Korean skincare—renowned for its innovation, high-quality ingredients, and visible results—to skincare lovers in New Zealand and beyond. Every product in our range reflects the essence of K-beauty: radiant glass skin, youthful vitality, and healthy skin confidence.

Why Choose Us?

  • Every product is personally tested and reviewed before import to ensure authenticity and effectiveness.

  • Our collection is dermatologically tested, hypoallergenic, and designed to address a wide variety of skin concerns.

  • We source directly from trusted suppliers in South Korea, ensuring that every item is genuine, popular, and globally recognized by skincare enthusiasts.

Our Commitment

We believe K-beauty should be accessible and affordable. By minimizing unnecessary costs and maintaining transparent pricing, we provide premium skincare at competitive prices—without compromising on quality.

Our Values

Integrity and excellence guide everything we do. Rooted in faith and dedication to our community, we aim to serve with care and honesty.

“A business follows the Lord.”
— Reina Lee & Daniel Kim

Trusted Supply Chain

All our products are imported directly from South Korea through Style Korean (operated by SILICON2), one of the largest and most reputable wholesale skincare companies. When specific brands are unavailable or out of stock, we also work with Umma, another trusted wholesaler in Korea. Additionally, some products are sourced directly from brand headquarters to ensure authenticity and freshness.

Expanding into K-pop (Since September 2025)

Just as we have built trust in K-beauty, we are now expanding into K-pop. Starting from September 2025, we proudly offer official, authentic K-pop albums and merchandise sourced directly from trusted suppliers in South Korea. Our goal is the same: to provide 100% genuine products at attractive, competitive prices, so fans in New Zealand and Australia can shop with confidence.

 Thank you for choosing us as your trusted destination for K-beauty and K-pop. Together, let’s continue this journey of sharing the best of Korea with the world.